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Social Marketing
In less than a decade, social media has evolved into an indispensable aspect of our daily lives. But unfortunately, the social media channels where you first started posting your partying photos have subsequently been overtaken by baby pictures and your mother’s posts. A fabulous social media presence does not appear out of anywhere. No, it isn’t just a sprinkling of mentions and a pinch of evergreen content that makes the difference. Unfortunately, there is no secret social media recipe to follow. Great social media marketing is an approach to any other marketing plan in that it must be designed appropriately, […]
Did you know a 5 percent increase in customer retention correlates with at least a 25 percent increase in profit? There are numerous such customer retention statistics that reaffirm just how important it is. Unfortunately, so many business owners, obsessed with new acquisitions, overlook this aspect. This also includes reseller hosting businesses. Are you one of them? If yes, you’re missing out on a lot of opportunities to drive revenue at a lower cost; you’re missing out on the opportunities to optimize your ROI. The good thing is increasing customer retention isn’t as difficult. You already have people who purchased […]
Online stores should get ready and prepare for Black Friday, Cyber Monday (collectively abbreviated BFCM), and all the shopping holidays beyond. Seasonal sales are great for eCommerce merchants. Black Friday has become the biggest sales event of the year. With time, it has been adopted by retailers around the globe to offer massive promotions and deals for their customers. Mark it on your calendar and circle it in red: Black Friday. And don’t forget its sister shopping day, Cyber Monday. Here are ten tips for how to prepare your store for Black Friday, divided into two sections — getting your store […]
