In less than a decade, social media has evolved into an indispensable aspect of our daily lives. But unfortunately, the social media channels where you first started posting your partying photos have subsequently been overtaken by baby pictures and your mother’s posts. A fabulous social media presence does not appear out of anywhere. No, it isn’t just a sprinkling of mentions and a pinch of evergreen content that makes the difference. Unfortunately, there is no secret social media recipe to follow. Great social media marketing is an approach to any other marketing plan in that it must be designed appropriately, […]