10 best social media marketing tools

In today’s world, Social media is very important to any modern advertising strategy. Sharing interesting posts on Facebook or videos on YouTube helps attract new eyeballs, bringing new customers to your business. You can direct thousands of visitors to your website by leveraging social media effectively. Luckily, social media marketing tools that can help you are easily available online:

Not only will using a social media management tool make your life substantially easier, but it also doesn’t need to go through rounds of budgeting approval – because there are many robust free tools out there to help you accomplish all of your social marketing goals in 2019.

To help you with this, I’ve put together this list of 10 the most effective social media marketing tools which can help you grow your brand online.


    Hootsuite is a social media marketing tool that can help you manage all of your social media accounts from a single dashboard.

    So what does the Hootsuite free plan include? This option is decently robust with the ability to:

    • Manage 3 social profiles in one place
    • Schedule 30 posts in advance
    • Generate leads with social contests

    The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!


    Similar to Hootsuite, Buffer has been in the social media management space for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.

    Favorite Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity – pretty neat!


      TweetDeck will allow Twitter birds to use custom timelines, create and manage Twitter lists and searches, and add team accounts. It is also free for Twitter users!

      While TweetDeck may not be the all-in-one platform you’re searching for, it is the perfect tool for social marketers managing multiple Twitter accounts where these live conversations are critical for business success.


      It offers a range of features for multiple platforms  – ranging from typical features like scheduling and analytics to some interesting ones like keeping your DM Twitter Inbox clean to help with increasing followers. 

      SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan, you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts


      Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users, and has a beautifully designed website with plans available based on the size of your business. And yes, there is a free plan!

      Pinterest and Instagram are supported as well, but you will need to upgrade. Plans range from $7.50 to $216 depending on if you decide to utilize monthly or annual billing.


      Followerwonk is definitely not your tradition social media management tool when it comes to scheduling posts, but it is an effective tool when it comes to understanding your audience at a much deeper level.

      This tool is definitely worth exploring because having a lot of followers is meaningless if these followers are not relevant and actually engaging with your brand. Luckily, Followerwonk offers a free account, as well! Like many of the others on this list, the free account does come with several limitations, but you will still be able to connect one profile, view authority rankings, see followers and their locations, see when followers are active, and access several other details to further analyze your social audience.

      Zoho Social

      Whether you’re a growing business or an agency, Zoho Social will help you manage multiple profiles, research relevant keywords, work with team members, and of course schedule posts from one dashboard.

      They also have Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integrations. Zoho Social caters to agencies as well so marketers have the choice of choosing between the business or agency plans. 


      Lithium is an effective social media marketing tool that helps brands connect with customers effectively. Apart from helping you automate your posting across various social media platforms, it also helps you monitor conversations about your brand. This is really useful as you can join these conversations and engage with your potential customers more effectively.

      This can especially be useful for businesses that offer customer support through social media.

      Canva for stunning imagery

      When people hear something, they are only able to remember 10% of that information after a week. However, if there’s a relevant image alongside that information, the retention rate increases to 60%.

      This is the reason social media marketers give preference to the use of visual content marketing on social media, even more so than on blogs.

      And Canva is a great tool for creating great images.

      Animoto for attractive videos

      Videos rule the roost when it comes to social media marketing. Businesses are able to send far more engaging and powerful brand messages through a visual format.

      Animoto is a tool that makes professional-quality videos for marketers on social media.

      The world loves nothing better than a video.

      Some Other tools:

      IFTTT for task automation




      Agora Pulse

      ContactUs for robust marketing campaigns

      Google Analytics for interpreting traffic

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