A website can be a lot of things; a marketing tool, a salesperson, an online store, or even a visual representation of your business. But for a website to be effective at what it does, it needs to have great UI / UX design. A good UI / UX design can help elevate your website design and your website in general among your customers and help retain more and more customers.
Every website owner has a different philosophy regarding how their UI / UX design should be. But every good UI / UX design share some basic ideologies and concepts that are universally applicable to every website design.
Today we are going to discuss about certain tips and practices that every website owner should follow in order to enhance their website design and implement the best UI / UX design possible.
As we said earlier, that your website is the first point of contact for every user or visitor that comes to your site. And it is true what they say; “first impressions are last.” So in order to convert these visitors into paying customers, it is especially vital that your website has a good UI / UX design. After all, that’s the end goal of every website owner. To convert the incoming traffic into paying customers.
But if a website happens to have a bad UI / UX design, then the bounce rate of that site will be high. This isn’t good for anyone, not the users and especially not the website owner. Because it takes a lot of effort and resources to build a website and then bring in traffic from various online sources, only for them to bounce off without interacting with the site or purchasing anything.
A good UI / UX design can enhance the user experience and user interface of a website. It can also help with higher customer engagement and lower bounce rates that can eventually lead to better conversion rates for your online store.
A good UI design can help users interact with the website better and more efficiently. It can also help them locate and navigate to their desired location on the website in a seamless manner.
All of this combined together can help boost the UX, which can ultimately help with building strong relationships with customers and further grow your customer base.
Now that we are clear with why UI / UX matters so much, let’s begin with essential Tips and Practices for good UI / UX design.
Even before you start with UI / UX design, doing your own research is of paramount importance when it comes to developing and improving your websites. Every small detail matters when you are trying to improve your website. And none of this is possible if you haven’t done thorough research on your own regarding things like:
i. Customer demographics:
The first thing that any organization or business does before launching a product or service is doing their research on customer demographics. So it is only logical that you as a website owner should do your own research regarding customer demographics before starting to work on your website’s UI / UX design.
Customer demographics can cover a lot of various aspects of a potential customer, such as;
ii. Competition research:
It is of vital importance for every business owner to look into their competition and how they operate. By doing a simple and thorough competition research, you can gain a lot of relevant data that can be used to enhance your own UI / UX design.
Be on the lookout for things like;
iii. In-depth study about your target base:
Just like you did an overall study regarding customer demographics, it is also important to do an in-depth study for your target user base. The aspects and field of study remain the same. All you have to do is take a micro approach regarding your target user base.
This could reveal things like:
All of this data is relevant and can be used to enhance the UI / UX design to cater to your target user base.
Often when designing a website or webpage, people add graphics, photos, texts, and such things excessively, leaving no whitespace. Whitespace is a critical element of a good UI / UX design philosophy. Whitespace helps with improved and better visibility of a webpage, improved readability, and an overall better user experience.
It is also worth mentioning that whitespace is not necessarily white. It is just the empty space where there are no texts, graphics, or any sort of content.
Everyone has their own design philosophy when it comes to building and operating a website. But it is important to keep in mind that users are looking for simple and straightforward solutions. Anything that begins to be complex or hard most users tend to leave that thing, never to return back.
Keeping your website design clean, simple, and straightforward can help enhance your UI / UX, thus boosting your website even more.
Soon mobile devices will take the lead in website traffic. After all, more and more users are utilizing their mobile devices to search and consume content. So it is only logical to make a mobile-friendly version of your website to enhance the user experience of your customers.
Here are a few techniques to make your website mobile friendly;
Consistency helps make good things great. And when it comes to UI or UX design, it becomes a fact. For example, suppose your website has inconsistent fonts, designs, graphics, information, or content. In that case, your users won’t appreciate that fact, and soon they will leave, increasing your bounce rate. That is why it is important to be consistent when it comes to UI or UX design to provide your users with a positive experience.
No one likes to wait, especially in the online world. If your page speeds are slow and take time to load, then users will leave before the page even loads. This can create a negative user experience\nce among your visitors. Therefore it is of vital importance to improve and enhance your page speeds to provide a positive user experience.
It is a standard practice among designers to use bright and warm colors to represent graphics, images, content, and anything that is on display. In comparison, they implement darker colors in the background to provide a consistent color pattern.
This way, one can use every color available on their websites effectively.
Even if you have followed everything by the letter, there always is a possibility of error or mistake. Sometimes these mistakes are not caught by the website owners and make it into the final version. That is why it is essential to take customer feedback so that your customers can help you detect and correct these issues as soon as possible.
Customer feedback also helps build a strong rapport between the website owner and customers themselves, thus increasing brand loyalty.
It is important to answer and help your potential customers before making a sale. That is why a website should contain a dedicated help and FAQ section so that users can clear any doubts or queries while on your website.
By providing a dedicated help and FAQ section on your website, you help grow trustworthiness among your user base, thus resulting in a positive user experience.
You might think to yourself that what has web hosting got to do with the UI or UX of a website. But it does play an important background character for your website. If due, to any reason, your website is down frequently, that can result in a negative user experience over time. Downtime can harm a website severely. It not only creates a negative experience among users but also search engines. This can lead to lower rankings that will further hurt your reputation among your user base.
That is why it is a recommended practice to host your website on a secure and reliable hosting platform for a better UI / UX experience.
A good UI / UX design can have a major impact on your website and customers if implemented properly. That is why our today’s guide follows and provides ten tips and practices that can enhance your UX/UI design to create a well-designed website that can attract and engage more and more users online. In order to succeed in your goal, it is recommended to implement and execute all of the above-mentioned tips and practices.