The logo is the face of any brand — the very first impression — so its design is extremely important.
Your logo appears on your business cards, letterhead, website, apparel, envelopes and flyers. These materials are designed to reach customers, prospects, suppliers, industry associates or even the press. It is important to remember that your logo is often the first interaction potential customers have with your business. A logo has a major impact on how your customers will perceive your brand. Your logo simply must provide a favorable impression or you risk losing the sale.
So naturally, you want your logo to be outstanding. But how do you get there?
Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer.
We have shortlisted 5 essential rules to follow in order to design an effective logo.
1. LOGO DESIGN MUST REFLECT YOUR BUSINESS
You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Your logo needs to help your business stand out in a crowd, but in a way where the person looking at it can easily identify that it is your unique company. If you can incorporate into the logo key elements that your business represents, you have a better chance of people remembering it.
2.KEEP LOGO SIMPLE
Simplicity !!The ability to simplify means to eliminate the unnecessary so that the necessary may speak. ~ Hans Hofmann
The more simple the logo, the easier it is to recognize. A key benefit of a simple logo is that when enlarging the image, the logo does not lose clarity. The key is to create a logo that is simple in concept, without being simplistic. If you want to understand better what this means, consider the logo for McDonald’s or Apple. It is simple in design, and now globally recognized by children from 4 years old to 80.
The main idea behind Apple is bringing simplicity to the public, with the most sophisticated way, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong. ”
3.CLEVER USE OF COLORS AND BLACK & WHITE
Make sure that your logo works well – both in color and in black and white.
The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. Designers who understand the basics are able to use color to their advantage.
If the logo loses impact in black and white, it is going to be a problem when you have to print in newspapers or utilize services that only use black ink. Ensure that a colorful logo design translates well visually into black & white.
4. Versatility and Scalability
Your logo has to be scalable to be effective.
When it comes to logo design, size does matter. A logo has to look good and be legible at all sizes. A practical logo works across a variety of media and applications. It should be versatile and adaptable to whatever media or application it lands on.
For example, your logo might look great on your letterhead, but what happens when you have to reduce the size for a business card or online forum? The rule of thumb when it comes to scalable logos is that your logo should look good – whether on a business card or a billboard. If you can accomplish that, you have a great logo design.
The logo should satisfy all the below conditions:
- In a single color
- In reverse color (light logo on a dark background)
- Size of a postage stamp
- As a large billboard
5. KEEP LOGO BALANCED
The artwork in the logo should be balanced.
If you are looking at the logo, the eye should see the image in a balanced manner. Not one section of the logo should overpower the other. The best way to make this point is to look at some of the greatest paintings in the world.
Your logo should be designed to stand the test of time too. Ensure that your design does not make overt use of fashion trends – or you may find your logo is quickly dated.
Once you have decided what logo is perfect for your business, be sure to have it converted in JPG, GIF, and EPS format. This way you can easily use the logo for your printed materials and website.
SOME OTHER KEY POINTS FOR LOGO DESIGN:
Design Style Should Suit the Company: You should have some background information about the client and the brand.
Typography Matter!: Choosing the right font type and size is much more difficult than many beginner designers realize.
The Goal IS Recognition: The whole point of creating a logo is to build brand recognition
Dare to be Different: To stand out from the competition, you must distinguish yourself as a designer with a distinct style.
Originality: The logo needs to be different and memorable to stand out in the fierce market.
Memorable: Most successful brands ensure their logo is memorable.
Appropriate: A logo should suit the intended audience. For instance, if your target audience is children, you can use playful, yet fun and colorful, bold typefaces, but you can’t use the same design for corporate businesses such as law firms.
Don’t alter your logo for certain flyers or brochures. Not only will this confuse your audience, but it also risks looking less than professional. You can reduce and enlarge the logo for different formats, but never change the essence of the design.
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In this article, we have seen important tips for good logo design. Implement these tips to catch your audience.
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