Most businesses know that having a website is important. After all, your online presence can make or break your business. But is it enough to have any website, or do you need more than that?

For small businesses, if you’re faced with cost challenges or limited technical skills, investing in a well-designed, professional website may seem daunting. Or if you already have a working (but outdated) site, you may doubt the value of a redesign.

Evidence and studies repeatedly point to the fact that good design is important, and your business’s website design impacts your customer experience, lead generation, and ultimately, your bottom line.

Why Web Design Is Important

Your website is your virtual home. When it comes to your website, studies have shown again and again that users quickly judge your business based on visuals alone, and will often stop using your site if it’s not visually appealing. When a visitor lands on your site, they will immediately begin forming opinions about whether or not your site is trustworthy.

Here are a few eye-opening facts about why website design is important:

75% of users make judgments about a company’s credibility based on visual design alone

When you come across an outdated-looking website, you may doubt its legitimacy, question its products or services, or even look at a competitor’s website as an alternative.

94% of users’ first impressions of healthcare websites were design-related

First impressions are powerful, and what your website looks like can create a good impression or drive visitors away. While this number focuses on healthcare websites specifically, the same is true for other industries as well. You need to create a great first impression in front of first-time website visitors to ensure they stick around and engage with the website.

It only takes visitors 50 milliseconds to form a first impression of your website

Yes, it only takes 50 milliseconds! Users don’t have a chance to read your site or click on anything in that span. Their instant opinion of the website depends on how it looks visually.

38% of people will stop engaging with your website if your content and layout is unattractive

The poor design doesn’t only hurt your credibility, it can also drive away potential customers.

5 Key Elements of a Well-Designed Website

Fortunately, having a professional website isn’t that difficult. But, you need to have certain elements in place.

Clear and Cohesive Branding:

Your brand encompasses a lot of elements. It includes logo, font, color choice, and more. The best way to a cohesive brand is to keep things simple and integrated, ensuring everything complements each other, and that they fit your business type, niche, target audience, and goals.

High-Quality Content:

First, your content needs to be relevant to your visitors’ intent. Second, it needs to be useful, in-depth, informative, and solve your visitor’s problems. Third, the content should be served in a more visually appealing way that hooks and engages the visitors and tempts them to take the desired action.

Easy Navigation:

Your website navigation only needs to link out to a few important pages. With too many navigation options you’re making it incredibly difficult for your visitors to find what they’re looking for. Also, the navigation ought to be visible and upfront.

About and Contact Info:

For a physical storefront that you’re trying to drive footfall to, make sure you prominently display your phone number and physical location. If you don’t have an offline business, you’ll need to make your email address and other contact information easy-to-find.

Your ‘About Us’ page needs to build an emotional bond with your readers and show them that you offer the best solution for their pain points. When writing your about page, view it through the lens of your target audience. What do they want from you? What do they expect from you? What are the things that will make them feel connected to you? Write accordingly.

Social Proof and Trust Factors:

If you have sizeable social media followings, you can add these to your site’s design.

Another common way to build up social proof is by showcasing testimonials from past clients, customers, subscribers. A solid testimonial can go a long way towards convincing new visitors that you know what you’re talking about. It can build trust, hence enhancing your brand value.

Website Building Approaches :

When building and designing a website, you can take several approaches based on your own convenience, technical adeptness, budget, and some other factors. Here are three different ways you can go about in this direction:

Website Builder:

If you want to build your website online in the shortest amount of time possible, you can use a website builder to create a simple website. Website builders give you the advantage of speed and simplicity.

You will get RVSiteBuilder for FREE on all Linux based Hosting Plans from MyResellerHome.com

Content Management System(CMS)

Content Management Systems allow you to build beautiful and content-heavy websites with ease. All you have to do is install the CMS on your server, choose your theme, and start customizing your website.

WordPress is among the most popular CMSs and it will probably be the best option if you decide to take this approach.

Professional Web Design service:

This approach allows you to focus on your business or spend time creating excellent content while a professional website design services provider builds you the site of your dreams that’s beautiful and performs incredibly.

Most of the hosting companies like MyResellerHome provide web design services as well.

Conclusion:

By now you should be a little bit more certain about the approach you’re going to take to build and design your website. Overall, the route you choose depends on how much time you want to devote to building your website and the type of site you’re building. It also depends on your budget.

Ideally, many businesses choose to go with cheap website design services. After their website is built and designed, they take over and manage it themselves. It’s recommended that you follow suit to ensure you have a great-looking website that elevates your business to the next level. For the best (and affordable) website design services, take the hands of MyResellerHome. As a top website design company, we offer the best custom solutions that assure to fit all your needs and exceed your expectations. Contact us today for more information.