How to Find Your Blog Niche

What is a Blog Niche?

Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.

    Find your passion. Write about what you know. This is the great advice experts will give you when you’re searching for a niche to start a blog. But, it’s not enough. The key to building a successful blog is finding a “profitable” niche.

    You may not realize it, but your blog niche plays a huge role in your blog’s success. It’ll help you determine who your audience is, which blog post ideas to focus on and which products you need to create. Most importantly, it’ll help you maintain focus as you plan out your editorial schedule and overall business and marketing strategies.

    Why Does Your Blog Need a Niche?

    It’s extremely difficult to see increases in traffic, search engine rankings, affiliate sales, and product sales when you target a broad audience, for starters. There may be a number of different sites who do that in the mainstream, and you’re not going to be able to compete with them as a new blog.

    As a blog reader, I like variety, but when it comes time to save a blog’s RSS feed in Feedly for reading and sharing later, I much prefer niche blogs.

    You need to pick a blogging niche that will help you target a specific audience. It’ll help you determine the specific problems that the niche market is having, which will prevent you from wasting time on posts that won’t receive traffic. This all boils down to product creation. Being able to learn about the specific problems members of your niche are having will help you come up with a few product ideas to solve those problems.

    How to Find Your Blog Niche:

      Your niche occurs when passion, knowledge and revenue potential aligns perfectly. Let’s look at those a bit more.

      some of the most profitable niches include the following. Some of these are linked to an example blog in that category.

      • Health
      • Fitness
      • Weight Loss
      • Making Money Online
      • Dating & Relationships
      • Self-Help
      • Finance
      • Beauty & Fashion
      • DIY / Home Decor
      • Technology

      Step 1: Consider Your Interests

      Use a mind-mapping tool called Coggle for the purposes of this tutorial. It’s a great tool that allows you to create three private diagrams and unlimited public diagrams free of charge. It’s a wonderful tool to use to keep track of all of the ideas you’ll be coming up with and discovering. You can also use a regular Google/Word document or spreadsheet if you wish.

      If you’re following along with Coggle, create your first diagram, and enter “Blog Niche Ideas” in the center, gray bubble like so…

      Step 2: Consider What You Know Best

      This is true for a number of different reasons. For starters, your success has a blogger relies greatly on how much valuable content you’re able to produce. You don’t necessarily need to post every day, but you do need to publish several posts a month to stay on the radars of readers and search engines. If you aren’t interested in the topic your blogging niche is about, you’ll be less likely to make time to learn about it enough to publish new posts on a regular basis.

      You don’t need to be an expert on these topics. You simply need to know more than someone else. If one of your broad topics is “baseball” and you only know the rules and basic mechanics of the game, that’s fine. You still know more than someone else.

      Step 3: Use Keyword Planner to Find More Ideas

      If you’re having trouble breaking down your niches, use a tool called Google Keyword Planner. You’ll need to logged into a Google account to use it. Enter a broad or first-level niche topic to generate a number of different keyword ideas, many of which can very well be blog niche ideas.

      Use each niche topic to generate new ideas. Once you have your mind map full of ideas, narrow the list down to a handful of ideas. Around 2-10 should be good.

      Step 4: Determine Which Niche is Most Profitable

      You can technically choose a niche from all of the brainstorming you’ve just done, but let’s dive a little deeper and research our niches to determine which one has the most potential to be profitable, which one is most popular and which one has the most competition.

      Tips for Profitable Blogging Niche :

      • Pick a topic you enjoy talking about.
      • Do market research.
      • Pick a smaller niche.
      • Make sure it’s profitable.

      Step 5: Choose a Blog Niche

      For example for below niche topics

      • Walleye Fishing
      • Trout Fishing
      • Bass Fishing
      • Ice Fishing
      • Fly Fishing

      “Bass fishing” and “fly fishing” are by the far most popular topics in this niche based on search volume, social shares, and sale potential. However, the average domain authorities for these topics came out to be 69 and 71, which are far too high for a new blog to compete, so they’re out.

      The best option out of the three remaining topics is “trout fishing.” It has the lowest search volume metric, but advertisers are paying more than twice as much for this keyword, and it has a lot of potentials based on social shares and sale potential. Plus, the average domain authority for this keyword is 56, the lowest metric out of the topics in this list.

      Consider all of this when you try to narrow down your list to one blog niche. 

      Final Thoughts

      In short, you must start a niche blog

      • Niche blogs keep you on track. …
      • Niche blogs give a credible audience. …
      • Niche blogs help you make money on your blog. …
      • Niche blogs expand your knowledge. …
      • Get to know your passion. …
      • Choose a short or long term. …
      • Decide if and how you can make money on your website. …
      • Find your niche keyword.

      Andrew Lewis

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