{"id":1324,"date":"2020-08-17T12:49:40","date_gmt":"2020-08-17T12:49:40","guid":{"rendered":"https:\/\/blog.myresellerhome.com\/?p=1324"},"modified":"2022-03-08T05:12:28","modified_gmt":"2022-03-08T05:12:28","slug":"google-page-speed-insights-how-to-improve-performance","status":"publish","type":"post","link":"https:\/\/myresellerhome.com\/blog\/google-page-speed-insights-how-to-improve-performance\/","title":{"rendered":"Google PageSpeed Insights: How to Improve Performance"},"content":{"rendered":"

You just built a new website for your company. You spent days laboring over the design and weeks in production with countless hours of edits. But there\u2019s a problem: You find that your new, beautiful website isn\u2019t as fast as you need it to be.<\/p>\n

If your site is slow, you are losing business. It is as simple as that.<\/p>\n

In Google\u2019s own words, \u201cspeed equals revenue.\u201d<\/p><\/blockquote>\n

The speed of your website has a direct impact on SEO and conversion rates. Not taking the time to make improvements can be a costly mistake.<\/p>\n

\"Google<\/figure>\n

Optimizing your website\u2019s performance is crucial. A slow site can drive visitors away \u2013 research shows that people are more likely to abandon a page that takes longer than three seconds to load. With Google putting an emphasis on high-quality content for users in the last few years, there\u2019s been a big push to focus strictly on content marketing. Where the first optimizer started off by taking advantage of search engine algorithms through pure coding, nowadays, producing high-quality content has been the primary goal.<\/p>\n

Fortunately, you can diagnose your site\u2019s current performance by using Google\u2019s PageSpeed Insights tool, one of the most popular speed-testing services. This tool enables you to improve your site\u2019s performance optimization by identifying common problems and helping you resolve those issues.<\/p>\n

\"Google<\/figure>\n

In this article, we\u2019ll talk about what PageSpeed Insights does. Then we\u2019ll offer a few tips to help you increase your score and keep your site loading fast. Let\u2019s get going!<\/p>\n

1. What is Google PageSpeed Insights?<\/strong><\/h2>\n

Google PageSpeed Insights is one of the best tools to help fix your website\u2019s speed. This tool helps you pinpoint exact issues with your site and enables you to make the changes to improve your site.<\/p>\n

\"Google<\/a><\/figure>\n

With PageSpeed Insights, you can test the speed of your pages from the mobile and desktop perspective. Your PageSpeed Insights report will then provide recommendations for improving your Google page speed.<\/p>\n

2. How to use Google PageSpeed Insights<\/strong><\/h2>\n

When you first enter PageSpeed Insights, you\u2019ll see a bar where you can enter your website URL. You\u2019ll want to type your homepage URL into this bar and click \u201cAnalyze.\u201d Google will take a few seconds to scan over your site.<\/p>\n

Once the next page loads, you will see the results of your site. You\u2019ll see two tabs on the screen where one is for your mobile site and the other for your desktop site. Within each tab, you will see your score and recommendations.<\/p>\n

3. Inside the Google PageSpeed Insights scorecard<\/strong><\/h2>\n

When you get to the Google PageSpeed Insights results screen, you will see two ratings. One is your page speed rating and the other is your optimization rating.<\/p>\n

Page speed rating<\/strong><\/h4>\n

Page speed is indicated as fast, average or slow. Your optimization is calculated as low, medium, or good.<\/p>\n

First, look at your page\u2019s speed. As you know, this is a crucial part of your website. If you have a \u201cfast\u201d rating, your site won\u2019t need many changes, if any.<\/p>\n

With your page speed, you will see two different numbers:<\/p>\n

First Contentful Paint (FCP): FCP measures how long it takes for users to see a visual response from your page. In the example photo used above, users see a content response in one second.<\/p>\n

DOM Content Loaded (DCL): DCL measures when your HTML documents are loaded. You want this number to be low (like 1.2 seconds in the example photo) as it leads to a lower bounce rate. As we discussed earlier, a lower bounce rate is a sign of maintaining your leads and will increase your SEO ranking on search engine results pages.<\/p>\n

Optimization score<\/strong><\/h4>\n
\"Inside<\/figure>\n

Next, you\u2019ll want to look at your optimization score. This score is rated out of 100.<\/p>\n

This score follows how well you implement common practices to improve your site\u2019s performance. We\u2019ll discuss how you can use some of these common practices to improve your site speed in the next section.<\/p>\n

Your optimization score mainly focuses on two areas:<\/p>\n

1. The time it takes to load content above the fold.<\/strong><\/p>\n

2. The time it takes for the page to load fully.<\/strong><\/p>\n

When you use PageSpeed Insights, you\u2019ll get optimization suggestions. These are things you can do to improve your page to provide a better experience for your audience.<\/p>\n

You\u2019ll receive suggestions such as avoiding redirects, leveraging browser caching, and eliminating render-blocking above the fold. You can fix the issue using a separate link that is provided by Google.<\/p>\n

4. How to Improve Your PageSpeed Insights Score<\/strong><\/h2>\n

Try the recommended actions (or best practices) and starting points below; they are the most commonly seen issues and have the biggest impact upon improvements.<\/p>\n

Optimize Images<\/strong><\/h4>\n
\"How<\/figure>\n

Image optimization is perhaps one of the most common reasons why a web page has a slow load time and is often the best place to start making improvements, as the increases in both load time and PageSpeed can be significant. Especially when there is a number of people responsible for uploading content or adding products, it is hard to maintain strict standards for images, and problems can quickly mount up.<\/p>\n

Images take a lot of resources to download, and they are often not properly optimized. The two main areas where you can make improvements by optimizing images are:<\/p>\n