{"id":1108,"date":"2020-01-13T07:46:13","date_gmt":"2020-01-13T07:46:13","guid":{"rendered":"https:\/\/blog.myresellerhome.com\/?p=1108"},"modified":"2022-02-26T07:11:18","modified_gmt":"2022-02-26T07:11:18","slug":"a-guide-to-email-automation-for-beginners","status":"publish","type":"post","link":"https:\/\/myresellerhome.com\/blog\/a-guide-to-email-automation-for-beginners\/","title":{"rendered":"A Guide to Email Automation for Beginners !!!"},"content":{"rendered":"If you\u2019re a marketer, you\u2019ve probably heard of email marketing automation. Email marketing automation is an essential part of building a profitable email list for any online business. However, creating, planning, and sending out emails takes up a lot of time, especially as your campaigns grow more sophisticated. The solution is to automate at least one aspect of that process.\r\n\r\nIn this article, we\u2019ll try to cover what email automation is and when it makes sense to use it<\/em>. Then we\u2019ll go over three simple steps to get you started<\/em>. Let\u2019s get to work!\r\n

What is email automation?<\/strong><\/h2>\r\nAutomated email, also referred to as triggered email or behavior-driven email, is any message automatically sent from your email service provider (ESP) in direct response to an individual user\u2019s specific actions made (or not made) on your website or web app.\r\n
Automated email allows you to send real-time, one-to-one messages that strengthen customer engagement, retention, and loyalty.<\/em><\/blockquote>\r\nEmail automation provides benefits from both transactional and marketing email because it allows you to follow up with individual customers automatically, like transactional email, but also allows for more robust messaging opportunities like you get from the marketing email.\r\n\r\nAutomated email achieves the best of both worlds between timing and content to provide marketers with messages that have:\r\n
Relevance<\/strong><\/h5>\r\n
Engaging content<\/strong><\/h5>\r\n
Loyalty<\/strong><\/h5>\r\n
Brand building<\/strong><\/h5>\r\n
Revenue<\/strong><\/h5>\r\n
Retention<\/strong><\/h5>\r\n
Action<\/strong><\/h5>\r\n

Why use email automation?<\/strong><\/h2>\r\nDespite the value of automated email, many companies haven\u2019t started implementing it. The good news is that it\u2019s easy to get a smart, focused automated email campaign started and begin driving meaningful results.\r\n\r\nHere are some examples of automated email messages you could be sending:\r\n\r\n\u2013 Welcome series emails to help new customers begin using your product\/ A customer makes a purchase.\r\n\r\n\u2013 Nurture series emails that help guide customers to the next step in the sales funnel.\r\n\r\n\u2013 Happy birthday or anniversary emails to help increase customer loyalty.\r\n\r\n\u2013 User verification emails to make sure new users are legitimate.\r\n\r\n– Someone hasn\u2019t opened your emails for a while.\r\n\r\n– A subscription is due to be renewed soon.\r\n

How to Get Started With Email Automation<\/strong><\/h2>\r\nBefore you can automate your emails, you\u2019ll need to sign up for an EMP(Email Marketing Program). Let\u2019s take a look at how that process works.\r\n

Step 1: Sign Up for an Email Marketing Tool<\/strong><\/h3>\r\nMost of the EMPs don\u2019t offer automation functionality with their free plans. This means that many users who are just starting to build their email lists miss out on a powerful feature.\r\n\r\nLet’s consider MailChimp<\/strong><\/a>, which does offer automation functionality for its free users:\r\n
\"MailChimp\"<\/a>
MailChimp Interface<\/strong><\/figcaption><\/figure>\r\nThe sign-up process will vary a bit depending on which EMP you use, but it should be straightforward. If you want to follow along, go ahead and sign up for an account now, and then move to the next step.\r\n

Step 2: Create a New Campaign and Select a Trigger<\/strong><\/h3>\r\nOnce you have a MailChimp account, you can access your dashboard. It includes an option to create a new email campaign right at the top\r\n
\"MailChimp\"
MailChimp Campaign Screen <\/strong><\/figcaption><\/figure>\r\n